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Google's DoubleClick for Publishers

added by Michael on 22 Feb 2010

Google has just upgraded the Google Ad Manager and rebranded the DoubleClick DART with its new DoubleClick for Publishers which can be found here, at DFP Small Business.


From the Official Google Blog:


Today, we're announcing the next generation of ad serving technology for online publishers — DoubleClick for Publishers (DFP).


For the past few years, we've been investing in a suite of solutions — AdSense, ad-serving technology and the DoubleClick Ad Exchange — to help online publishers make the most money possible from their content, whether they sell advertising directly through their own sales force, through an ad network such as AdSense, or a combination of both.




DFP comes in two flavors, tailored for different publishers' needs: DoubleClick for Publishers, for the largest online publishers, and DFP Small Business, a simple, free version designed for growing online publishers. We'll be upgrading current DART for Publishers publishers to DoubleClick for Publishers over the next year as we continue to add features and modules, and we'll be moving Google Ad Manager customers to DFP Small Business in the coming weeks.


Relevant WikiPedia Articles: Google AdSense | Google AdWords | DoubleClick