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Creative Destruction and the Fall of Google

added by Michael on 9 Feb 2009

John Borthwick wrote a fascinating article that was featured over at the Silicon Alley Insider, one that deals with the relevancy of emerging social networks and how they are transforming the way we use technology today.


"The Google team nailed this one.", he speaks of their acquisition of youTube.  "Lucky or smart — they got it dead right.    When they bought YouTube the conventional thinking was they are moving into media.  In hindsight — it's media but more importantly to Google — YouTube is search."


The piece is called "Google Next Victim Of Creative Destruction? (GOOG)", and is really worth your time to read.  


For example;  

"Fast forward to today and take a simple example of how Twitter Search changes everything.    Imagine you are in line waiting for coffee and you hear people chattering about a plane landing on the Hudson.   You go back to your desk and search Google for plane on the Hudson - today - weeks after the event, Google is replete with results - but the DAY of the incident there was nothing on the topic to be found on Google.  Yet at http://search.twitter.com the conversations are right there in front of you.    The same holds for any topical issues - lipstick on pig? - for real time questions, real time branding analysis, tracking a new product launch - on pretty much any subject if you want to know what's happening now, search.twitter.com will come up with a superior result set.


How is real time search different?     History isn't that relevant - relevancy is driven mostly by time.    One of the Twitter search engineers said to me a few months ago that his CS professor wouldn’t technically regard Twitter Search as search.   The primary axis for relevancy is time — this is very different to traditional search.   Next, similar to video search — real time search melds search, navigation and browsing." 

After reading about Techrigy's Billionth record mining social networks, can you see how technology is evolving before your very eyes?


Ha.  ...and you once thought that overnight delivery was fast. 


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