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Google Insights for Search

added by Michael on 7 Aug 2008

Is pay-per-click advertising such as Google AdWords part of your marketing strategy?  It is?  (of course it is)  Then you'll love Google's new Insights for Search tool, and extension of the Google Trends tool released in June.

 

Google's official blog reports: 

Today, we're launching Google Insights for Search, a new product designed with the advertiser in mind. It provides more flexibility and functionality for advertisers and marketers to understand search behavior, and adds some cool new features like a world heat map to graphically display search volume and regional interest.

 

Like Google Trends, you can just type in a search term to see search volume patterns over time, as well as the top related and rising searches. You’ll also have the ability to compare search volume trends across multiple search terms, categories (commonly referred to as verticals), geographic regions, or specific time ranges.